MARY KAY COSMETICS

BOOK DESIGN & AD DESIGN

In the 2014 academic year, I was invited to join Chapman University's National Student Advertising Campaign (NSAC) competition. In this year of the competition, our team was tasked to bring Mary Kay Cosmetics into the hearts and minds of millennial consumers. I joined the team as a designer, but my role went far beyond that as I assisted in market research, development/ implementation of creative strategy, and development of promotional and public relations initiatives. At the end of our strategy development, I designed this pitch book with the help another designer support our campaign.